Wenqi Chen
EDITORIAL DESIGN
︎ When Beauty is the Beast︎ Design In The Fourth Dimension
︎ An Index of Cheesecake in New York City
LOGO DESIGN
︎ Howl You KnowMOTION GRAPHIC
︎ IF - The end of the world︎ List of Phobias
PACKAGING DESIGN
︎ SexagonVR/AR
︎ Haunted MansionGRAPHIC ART
︎︎︎ Phobias - Face your Fear︎︎︎ Select Illustrations
︎︎︎ Dunkin’ Ground Coffee
PRESENTATION DESIGN
︎︎︎What is the Future of Humanity?ART DIRECTION
︎︎︎D5in10 Art Director ProgramFINE ART
︎ HarmonyMISCELLANEOUS
︎ ExperimentalCONTACT
︎Info
︎ Wenqi Chen
︎ wenqi_design
©2025 Wenqi Chen
D5in10
Art Direction Program by Droga5D5in10 is a program run by Droga5 to support and develop diverse talent for future art director roles in the advertising industry. This page showcases the practice I completed throughout the course.
Brief:
Show that Uber Eats is a food delivery service that lets people taste the world from home.
Insight:
People gain new experiences by trying new cuisines.
Idea:
Uber Eats makes it easy to discover and order global food, delivered straight to your door.
Execution 01:
The delivery receipt is designed to look like a luggage tag, featuring the Uber Eats logo. It’s placed on the delivery bag and shows: “From [Country] to [Your Address], only takes [X] minutes.”
Show that Uber Eats is a food delivery service that lets people taste the world from home.
Insight:
People gain new experiences by trying new cuisines.
Idea:
Uber Eats makes it easy to discover and order global food, delivered straight to your door.
Execution 01:
The delivery receipt is designed to look like a luggage tag, featuring the Uber Eats logo. It’s placed on the delivery bag and shows: “From [Country] to [Your Address], only takes [X] minutes.”
Execution 02:
The video opens on a gambling machine spinning through the same food item over and over. A voiceover says, “Meh.” Suddenly, four different food items appear on the reels—the voiceover shifts to an excited “Yes!” and the word “JACKPOT” flashes on screen. A closing message highlights how Uber Eats brings real variety in food, right to your door.
The video opens on a gambling machine spinning through the same food item over and over. A voiceover says, “Meh.” Suddenly, four different food items appear on the reels—the voiceover shifts to an excited “Yes!” and the word “JACKPOT” flashes on screen. A closing message highlights how Uber Eats brings real variety in food, right to your door.
Execution 03:
A group gathers around a green Uber Eats capsule toy machine. Each capsule inside is labeled with a different cuisine—Mexican, Thai, Italian, Korean, and more. One by one, people turn the handle and receive surprise meals. Their reactions shift from curious to delighted. The spot ends with a tagline that reinforces Uber Eats as a fun, easy way to discover new cuisines.
A group gathers around a green Uber Eats capsule toy machine. Each capsule inside is labeled with a different cuisine—Mexican, Thai, Italian, Korean, and more. One by one, people turn the handle and receive surprise meals. Their reactions shift from curious to delighted. The spot ends with a tagline that reinforces Uber Eats as a fun, easy way to discover new cuisines.
Insight:
People often crave the exact food they see in shows. (For example, when White Lotus is airing, there’s often a long Uber Eats queue outside Thai restaurants.)
Idea:
Uber Eats can instantly satisfy those cravings—delivering the dishes you just saw, straight to your door.
Execution:
The video shows people watching TV dramas and food shows, instinctively reaching out to grab dishes from the screen. Suddenly, an Uber Eats bag appears in front of them with the exact dish now on their table, perfectly matching what they just saw on-screen.
People often crave the exact food they see in shows. (For example, when White Lotus is airing, there’s often a long Uber Eats queue outside Thai restaurants.)
Idea:
Uber Eats can instantly satisfy those cravings—delivering the dishes you just saw, straight to your door.
Execution:
The video shows people watching TV dramas and food shows, instinctively reaching out to grab dishes from the screen. Suddenly, an Uber Eats bag appears in front of them with the exact dish now on their table, perfectly matching what they just saw on-screen.
Insight:
People have different needs and different tastes in food, and debates can arise from it.
Idea:
Uber Eats can help, just simply order two things (specific Combo) at once and have them delivered together.
Excutions:
Two groups of friends look like they’re about to argue, one side is craving salad, the other insists on pizza. Tension rises… until Uber Eats steps in. The app places both orders at once, defusing the conflict with one simple delivery. Peace is restored. Different tastes, no problem.
People have different needs and different tastes in food, and debates can arise from it.
Idea:
Uber Eats can help, just simply order two things (specific Combo) at once and have them delivered together.
Excutions:
Two groups of friends look like they’re about to argue, one side is craving salad, the other insists on pizza. Tension rises… until Uber Eats steps in. The app places both orders at once, defusing the conflict with one simple delivery. Peace is restored. Different tastes, no problem.
Insight:
People crave weird food combos, but are afraid of the stares that come with them.
Idea:
Explore your unexpected pairs with Uber eat. No judgment. Just delivery.
Excution:
A video mimics the style of a Candy Crush–type game, but instead of matching identical icons, the player matches unexpected food combinations, like ice cream and fries, or cupcakes and ramen. Each “weird” match triggers bright animations and playful sound effects, celebrating the joy of unconventional tastes.
People crave weird food combos, but are afraid of the stares that come with them.
Idea:
Explore your unexpected pairs with Uber eat. No judgment. Just delivery.
Excution:
A video mimics the style of a Candy Crush–type game, but instead of matching identical icons, the player matches unexpected food combinations, like ice cream and fries, or cupcakes and ramen. Each “weird” match triggers bright animations and playful sound effects, celebrating the joy of unconventional tastes.
Insight:
People often get late-night cravings—and the right food can help you sleep happier.
Idea:
Uber Eats delivers anytime, from anywhere to anywhere.
Execution:
In a slightly creepy-cute live-action video, an Uber Eats bag is delivered in surprising ways: a hand reaches in through a bedroom window… another bag slides out of the fridge… all arriving the moment a craving hits. The video ends with the tagline: Feel guilty later. Order Uber Eats now.
People often get late-night cravings—and the right food can help you sleep happier.
Idea:
Uber Eats delivers anytime, from anywhere to anywhere.
Execution:
In a slightly creepy-cute live-action video, an Uber Eats bag is delivered in surprising ways: a hand reaches in through a bedroom window… another bag slides out of the fridge… all arriving the moment a craving hits. The video ends with the tagline: Feel guilty later. Order Uber Eats now.